Not only is the spoken language a struggle at international events, but the written language can make things difficult. Maps, signs, and directions are usually in the native language of the host city. And while they change their signs to be bilingual with the addition of English, that still doesn't cover everyone's language!
So how is a host city to solve the problem?
If you're Tokyo back in 1964, your answer was pictograms.
The more people started to travel for leisure, the more necessary it was to find a way for people with different languages to understand where things were in unfamiliar cities. The way for everyone to universally understand what was going on was to create a picture language.
For the Olympics, spectators needed to understand where they needed to go to view the events they wanted to see. So pictures of the specific sports were posted on tickets, signs, buses, and venues in Tokyo, giving those outside of Japan a chance to know exactly where to go.
The pictograms were a huge success, and was repeated at every Olympics following 1964. At the turn of the millennium, pictogram design blew up, with the logo design helping to create the pictograms of the host city. Athens 2004 mimicked the black designs on ancient Greek pottery as their pictograms, and is one of my favorites.
One thing has remained consistent over the years: motion. Unlike the universal signs for male and female (which we see mostly at restrooms), these pictograms all show flow and movement, representing each sport's kinetics and oscillation.
I bring up pictograms because earlier last week, Tokyo 2020 released their pictograms, using the indigo blue of the official logo along with elements of the checkered design (known as ichimatsu moyo in Japan).
The smaller the world gets, the more necessary it is to be sensitive to all the people who are traveling the world. Thanks to pictograms, the Olympic Games are helping to make the movement much more universal.
For more information about different logos from past Olympics, you can check out this website, or look at this official Olympic Channel video, which will serve as our Olympic Channel Video of the Week!
Tokyo 2020 Prep
There is now less than 500 days until the start of the Tokyo 2020 Olympics. Cue the panic.
A fun little follow-up to last week's blog post about my new career path: I applied to several Olympic positions this week. Two of them replied this week saying that I wasn't going to be a fit for the position, which was fine by me. While the experience would have been amazing, there are probably lots of more qualified people. The first position was serving as paralegal for LA 2028, and the second was serving as executive assistant to the USOC Chief. What cool positions! I would have been silly not to apply for them.
- This week's BlurbWatch:
- cross-country skiing
- downhill skiing
- Next week there is another resurgence of winter World Championships. The Women's Curling World Championships are taking place in Denmark (and have actually already started!), and the Figure Skating World Championships start Wednesday and run through the weekend. More on these events will come next Sunday!
- Gymnastics World Cup events are happening, and the difference in talent between this year and last year is so different. I remember writing last year about how these World Cup events are just tuneups because this was the middle year of the Olympics cycle. But now the Olympics are less than 500 days away, and the degree of difficulty has visibly increased - even in March!
- Outdoor track and field is on the horizon...get excited...
Weekly Cauldron Check